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Shmuckboys: How to support Jewfluencers ft. Brian Spivak

This week on Schmuckboys, Libby and Marla give you their post-Passover recaps they then welcome their guest, Brian Spivak, who founded Barzel Media, a company focused on helping Jewish content creators partner with businesses for brand deals.

We get into Brian's unexpectedly thriving Miami dating era, his Modern Orthodox New Jersey upbringing, and how his relationship to Judaism evolved from routine to real intention. He shares how October 7th completely shifted his career path, leading him from the tech world into building the Hostage Forum's influencer program from the ground up.

Brian takes us behind the scenes of powerful campaigns like "Recipes for Return" and "Reels for Return," explaining how food, fitness, and everyday lifestyle content became surprisingly effective tools for hostage awareness. He opens up about the social media fatigue surrounding war content, why relatable storytelling matters, and how strategic creativity can break through the scroll.

Building Barzel Media with Brian Spivak | Influence, Israel & Business

Building Barzel Media with Brian Spivak dives into the realities of influencer marketing, entrepreneurship, branding, and modern media strategy. The conversation explores how businesses can use social media, podcasts, and influencer partnerships to grow their brand, why most creators struggle to monetize content, and what it really takes to build a sustainable company from scratch.

From startup risks and networking with celebrities to the future of digital marketing and business influence, this episode delivers valuable insights for entrepreneurs, creators, and anyone looking to grow in today’s media-driven world.

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