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The real issue isn’t how we communicate — it’s the environment we’re communicating in. Every few months, someone says the same thing: “If only Israel had a better PR strategy.” If only we coordinated better. If only we got the facts right faster. If only we hired the right people. But none of that would fundamentally change anything. Because the problem isn’t Israel’s PR team. It’s the system they’re operating in. The System Is Rigged No matter what Israel does, the deck is s

Expert in “Difficult Conversations” Though she is an internationally recognized expert on sexuality and relationships, she fearlessly uses her online platform to encourage honest conversation about provocative subjects. Logan speaks on a wide range of issues, including sexual health and sexuality education, parenting, combatting antisemitism in school settings, trends in sexuality, deconstructing double standards, relationship hurdles and intimacy, consent, and the role of se

What the last year taught us and where we go from here As the war slowly moves toward a close, something interesting is happening. The Hasbara world is starting to split into two realities. On one side you have the familiar playbook we’ve relied on for years. On the other side you have a new ecosystem that’s quietly reshaping what influence really looks like. And honestly, this shift has been a long time coming. When misinformation starts inside our own walls The whole “Israe

Jonathan Karten: Courage in Action On November 5, 2025 , a pro-Israel student event at Toronto Metropolitan University was violently stormed by an anti-Israel mob. As chaos erupted, Jonathan Karten stepped in alone , placing himself between the attackers and the students, holding the crowd back until everyone could be safely evacuated. During the attack, Jonathan sustained cuts and injuries, including being struck with a drill bit, yet refused to leave the room until the thre

When long term ambassadors step inside the mission, the impact gets even stronger Over the last few months, we worked with a group of creators who were already posting about Leket through partnership campaigns. They believed in the mission, they showed up for the cause, and they delivered strong results for our clients. That commitment naturally evolved into long term ambassadorships. These creators didn’t just promote Leket. They became part of the story. Then something shif

If you have ever told someone that Israel has ice hockey, you already know the reaction. Wait… there are rinks in Israel? Yes. Real rinks. Real leagues. Real talent. And the players take it very seriously. Which is why this next chapter feels so wild in the best way. The USA Challenge Cup is returning to UBS Arena on February 22, 2026, and this year it is part of a double header that brings Israeli hockey to two iconic North American arenas. The teams will play in New York fi

Aaron Bours ( @freshprinceoftelaviv ) , 35, is a lone soldier of the Givati Brigade from Great Neck, New York, and was critically injured in Gaza on November 14th, 2023 during Operation Iron Swords. While abroad at a conference in Las Vegas on October 7th, Aaron, who proudly volunteers in the Israeli Defense Force Reserves, rushed back to Israel and his unit as they prepared to enter Gaza. During combat, Aaron was wounded while attempting to save his officer, Omri David Z”L,

As Uri Levine, the founder of Waze, said in one of the videos,  “If a company will not have a spirit, it will not exist.” What makes a company truly thrive isn’t just innovation, strategy, or funding. It’s spirit. That spirit is the heartbeat of every successful brand. It’s what inspires employees to care, customers to connect, and communities to believe in your mission. Without it, even the best ideas lose momentum. At Barzel Media, we see this every day through the creators

British roots. Israeli soul. A voice for his generation. Meet Sammy Yahood , a British-born Jewish activist, content creator, and unapologetic defender of Jewish identity. Sammy made Aliyah to Israel and has become one of the most dynamic voices confronting antisemitism and inspiring Jews everywhere to stand tall, proud, and unafraid. His story began in northwest London, in what he describes as a comfortable Jewish bubble. But when he started witnessing rising antisemitism ac

A Campaign of Courage: How Creators Helped Heal Israel’s Heroes Nestled in the mystical hills of Tzfat, Beit Binyamin is more than a retreat center. It is a sanctuary for Israel’s heroes- the combat soldiers, bereaved families, and survivors still carrying the emotional weight of war. Created in memory of Binyamin Airley z”l, Beit Binyamin was built with one vision: to bring healing, comfort, and unity to Am Yisrael. When Barzel Media partnered with Beit Binyamin, we knew thi