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As Uri Levine, the founder of Waze, said in one of the videos,  “If a company will not have a spirit, it will not exist.” What makes a company truly thrive isn’t just innovation, strategy, or funding. It’s spirit. That spirit is the heartbeat of every successful brand. It’s what inspires employees to care, customers to connect, and communities to believe in your mission. Without it, even the best ideas lose momentum. At Barzel Media, we see this every day through the creators

British roots. Israeli soul. A voice for his generation. Meet Sammy Yahood , a British-born Jewish activist, content creator, and unapologetic defender of Jewish identity. Sammy made Aliyah to Israel and has become one of the most dynamic voices confronting antisemitism and inspiring Jews everywhere to stand tall, proud, and unafraid. His story began in northwest London, in what he describes as a comfortable Jewish bubble. But when he started witnessing rising antisemitism ac

A Campaign of Courage: How Creators Helped Heal Israel’s Heroes Nestled in the mystical hills of Tzfat, Beit Binyamin is more than a retreat center. It is a sanctuary for Israel’s heroes- the combat soldiers, bereaved families, and survivors still carrying the emotional weight of war. Created in memory of Binyamin Airley z”l, Beit Binyamin was built with one vision: to bring healing, comfort, and unity to Am Yisrael. When Barzel Media partnered with Beit Binyamin, we knew thi

The real issue isn’t how we communicate — it’s the environment we’re communicating in. Every few months, someone says the same thing: “If only Israel had a better PR strategy.” If only we coordinated better. If only we got the facts right faster. If only we hired the right people. But none of that would fundamentally change anything. Because the problem isn’t Israel’s PR team. It’s the system they’re operating in. The System Is Rigged No matter what Israel does, the deck is s