Brand of the Week: Leket Israel

When long term ambassadors step inside the mission, the impact gets even stronger

Over the last few months, we worked with a group of creators who were already posting about Leket through partnership campaigns. They believed in the mission, they showed up for the cause, and they delivered strong results for our clients.

That commitment naturally evolved into long term ambassadorships. These creators didn’t just promote Leket. They became part of the story.

Then something shifted this past month.

Most of them came out to Leket’s logistics center for the first time. And even though they were already invested, seeing the scale of the operation added a whole new dimension. It didn’t replace the work they had done before. It elevated it.

Walking through the warehouse. Watching the produce get sorted. Hearing how many families rely on these deliveries every week. Those moments gave them new angles, new language, and new stories to share with their communities.

Their content didn’t shift because it wasn’t authentic before. It evolved because they finally got to experience the heartbeat of the operation from the inside. And that extra layer of understanding took their storytelling to a whole new level.

What our creators brought forward

They highlighted what most people never see.

They showed how a national food bank actually works day to day.

They helped audiences understand that Leket isn’t just “doing good.” It’s feeding a nation with precision, dignity and care.

And because these creators are long term ambassadors, their audiences will continue to follow the story with them over the coming months.

The bigger picture

Leket continues to operate at massive scale.

31,400 tons of produce rescued in 2024.

More than 2 million hot meals collected.

415,000 Israelis supported weekly.

Our creators aren’t just reporting it. They’re bringing people into it.

What’s next

Barzel and Leket will keep building volunteer experiences, seasonal stories and donation-driven campaigns that make this mission even more accessible and engaging.

If you’d like to explore how Barzel can take your brand’s impact and storytelling to the next level, reach out and let’s talk.