Brand of the Week: Beit Binyamin

A Campaign of Courage: How Creators Helped Heal Israel’s Heroes

Nestled in the mystical hills of Tzfat, Beit Binyamin is more than a retreat center. It is a sanctuary for Israel’s heroes- the combat soldiers, bereaved families, and survivors still carrying the emotional weight of war. Created in memory of Binyamin Airley z”l, Beit Binyamin was built with one vision: to bring healing, comfort, and unity to Am Yisrael.

When Barzel Media partnered with Beit Binyamin, we knew this was a project that demanded more than promotion. It demanded heart. Our campaign brought together ten creators who shared personal reflections of the mental impact and toll of war caused, loss, resilience, and hope. Together, their content reached hundreds of thousands of viewers and generated hundreds of heartfelt messages from followers around the world. The campaign helped raise tens of thousands of dollars so that Beit Binyamin can continue the extraordinary work it does for Israel’s heroes and their families.

What our creators gained was equally profound. They didn’t just post; they participated in healing. They met soldiers and families whose stories reminded us why Israel fights, survives, and rebuilds. Every video and every caption became part of a collective story of strength and belonging.

At Barzel, this is what we stand for: brands with purpose. We don’t just amplify messages; we build movements that connect heart to heart and mission to mission. Beit Binyamin embodies that spirit. It’s not only a family project, it’s  a national healing project.

What’s Next:

Barzel and Beit Binyamin will continue working together to expand programming for soldiers and families, proof that storytelling doesn’t just raise awareness, it sustains hope.