Our Partnerships
Paid Partnerships
LEKET ISRAEL
Leket Israel – The National Food Bank
For over 20 years, Leket Israel has been rescuing fresh, nutritious surplus food from farmers, hotels, corporate cafeterias, and IDF bases—ensuring it reaches Israelis in need. Every day, they collect and distribute millions of pounds of fruits, vegetables, and cooked meals to combat hunger across the country.
Barzel Media was brought on to amplify this life-saving mission. Through our network of values-aligned influencers, we’ve expanded Leket’s reach, driven greater awareness, and most importantly—helped convert that awareness into action. Since September 2024, our campaigns have delivered a strong return on investment, unlocking access to high-impact creators who were previously out of reach, and fueling fundraising efforts that have led to increased donor engagement and higher contributions.
ARTZA BOX
Artza Box is a premium subscription box that brings the best of Israel directly to your doorstep. Each box features artisan products, food, crafts, and stories from different regions of the Holy Land, supporting small businesses and sharing the rich culture and spirit of Israel with subscribers around the world.
Barzel Media partnered with Artza Box ahead of their most important season. Within 48 hours, we launched a targeted campaign that helped them attract new customers and secure investment.
IMERSION
Barzel Media partners with Imersion, a luxury kosher dining experience, to drive buzz through exclusive influencer previews. Creators share immersive behind-the-scenes content that showcases Imersion’s innovation, ambiance, and high-end culinary storytelling — bringing new audiences to the brand and elevating its digital presence.
HOSTAGE FORUM
Barzel Media has worked with Hostage Forum to amplify awareness around the hostages still being held in Gaza. Through high-impact influencer campaigns — from video messages to on-the-ground coverage — Barzel drives global attention to the issue, helping shape public discourse and grow international support.
WE WILL DANCE AGAIN
Barzel Media supported We Will Dance Again, the first fictional novel honoring the voices of October 7 survivors. Influencers shared heartfelt reflections, book reads, and personal reactions to the stories within — spreading awareness, driving book sales, and helping ensure that the memories and messages of survivors are never forgotten.
JUST ONE CHESED
Barzel Media collaborated with Just One Chesed to promote acts of kindness and social impact. Through storytelling-driven influencer content, the campaigns spotlight opportunities to give, volunteer, and make a difference — expanding the organization’s reach and growing a grassroots movement of chesed around the world.
FRE SKINCARE
FRE Skincare has long been known for its commitment to clean, effective skincare designed for active women. With a strong emphasis on sustainability, wellness, and giving back, FRE stands at the intersection of beauty and purpose.
Barzel Media is proud to support FRE through an ongoing influencer collaboration model. By tapping into our curated network of values-driven creators, we’ve helped FRE reach new audiences through a steady stream of fresh faces and high-quality content. These one-off activations, delivered consistently over time, have driven measurable engagement, introduced FRE to new aligned communities, and reinforced the brand’s mission of empowering women from the inside out.
Together, we’re building brand awareness, brand equity, amplifying purpose, and turning skincare into a movement
BEIT BINYAMIN
Barzel Media is partnering with Beit Binyamin, a healing retreat center in Tzfat offering rest, recovery, and support to IDF soldiers, evacuees, and families navigating unimaginable loss.
In a time when so many are carrying the emotional weight of war, Beit Binyamin provides something rare and necessary: a space to breathe, process, and begin to heal.
We’re deeply committed to amplifying their mission—bringing visibility to their vital work and helping ensure more people can access the care they need.
TWILLORY UGC PARTNERSHIP
Barzel Media partnered with Twillory, the innovative menswear brand known for combining performance and style, to create a standout user-generated content (UGC) campaign. We showcased Twillory’s Air Suit in extreme and unexpected settings — from the ice rink to the sea to the desert — and even brought in a world-renowned contortionist to put its flexibility to the ultimate test.
This campaign was more than creative content. It was about connecting Twillory with talented Pro-Israel creators and securing them meaningful brand partnerships. By pairing the right influencers with the right brand, we helped drive business for creators who stand proudly for Israel while delivering impactful results for Twillory.
JEWISH AGENCY - Od Yoter Tov
Barzel Media partnered with Israel’s leading Aliyah agencies to launch a creator driven campaign built around the phrase and feeling of Od Yoter Tov. Our team secured partnerships with more than a dozen influencers, each sharing their own story about identity, belonging, and why Israel still feels like home. With the signature soundtrack playing in the background, creators from different backgrounds inspired audiences around the world to see Israel through a hopeful lens and consider taking the next step toward Aliyah.
Beit Binyamin:
Cause Match
Beit Binyamin partnered with Barzel Media for their annual Cause Match campaign to help raise critical funds and awareness for their vital work supporting soldiers, bereaved families, and the wives of reservists facing the mental health challenges of post-war life. Through strategic creator partnerships and impactful storytelling, the campaign drove meaningful engagement, expanded awareness of the organization’s mission, and strengthened donor confidence by putting trusted and recognizable voices behind the cause. In addition to reaching new audiences, the campaign reinforced to existing supporters that this is a mission people genuinely care about and proudly stand behind. We are honored to help tell stories that create real impact.
Working with Go Kosher Panama
Kosher Panama came to Barzel Media looking for support with both their website and social media presence. Since then, we’ve helped elevate and strengthen their brand across the board from improving their digital presence and messaging to creating a more cohesive, engaging, and professional online identity.
The growth has been evident in every area, and we’re proud to help them continue expanding their reach and impact.
MADA Partnership with Nissim Black
MDA approached Barzel Media looking to build meaningful one-on-one relationships with creators who could serve as authentic ambassadors for their lifesaving mission.
One of the creators they specifically wanted to work with was Nissim Black. During the war, Nissim visited MDA’s center to witness firsthand the critical work they do on the ground and to help share the story of their emergency response and lifesaving services with his audience.
Through partnerships like these, we help organizations connect their mission to powerful voices who can bring real awareness, trust, and impact to audiences around the world.
Leket Ambassadors ‘26
Over the past several years working with Leket Israel, Barzel Media has strategically refined and narrowed down the creators who most authentically connect with their mission and successfully drive donations. Through constant A/B testing of creators, messaging, content styles, and calls-to-action, we’ve been able to identify what truly resonates with audiences and converts awareness into meaningful support. The campaigns have been incredibly successful, leading to stronger long-term creator partnerships over time. What began as six-month ambassador relationships last year has now evolved into year-long ambassadors who consistently deliver engagement, trust, and tangible fundraising impact for Leket’s mission.
Events & Special Initiatives
ISRAEL ELITE HOCKEY LEAGUE (IEHL) – POWERING SPORTS THROUGH STRATEGIC SPONSORSHIPS
Why we did it:
Barzel Media is committed to telling unexpected stories of Israeli strength while showcasing Jewish pride — and professional hockey in Israel is exactly that. We saw an opportunity to spotlight athletic excellence while supporting a growing and passionate fan base.
What we accomplished:
We helped produce a professional game featuring JLM & TLV at UBS Arena, an NHL Arena where the NY Islanders play with a full NHL level production and broadcast.
We facilitated corporate sponsorships, organizational partnerships, filmed commercials, and promoted the event.
Highlights:
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8,500 Fans
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NHL Production
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Professional Broadcast with Kenny Albert
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Covered by NHL.com
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Check out the behind the scenes documentary
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Historic evening for Israeli Hockey
The bigger story:
This wasn’t just about sports — it was about redefining what Israeli pride looks like. Through teamwork, visibility, and storytelling, we helped put Israeli hockey on the map and give fans something positive to cheer about and connect with that they would have never expected.
SEE THE GOOD – INFLUENCING THROUGH UNITY AND IMPACT
Why we did it:
We wanted to help the mission behind a global celebrity backed movement whose goal was to drown out all the hate negativity by reminding people to “see the good”. create a space for creators to reconnect with purpose. In a social landscape often defined by pressure and performance, this was about authentic values, not vanity metrics.
What we accomplished:
We support this by finding celebrities to participate for free and by hosting a local influencer meetup aimed up folks who wanted to support this mission.
The bigger story:
This wasn’t just a simple partnership, it was aimed at impacting serious change and bringing diverse voices together.
SWORD OF IRON – CELEBRATING SPIRIT, SUPPORTING SOLDIERS
Why we did it:
We wanted to bring light to those who bring us security — especially during Chanukah. Our soldiers give everything, and we wanted to give back in a meaningful way.
What we accomplished:
In partnership with Sword of Iron, we co-hosted a powerful fundraiser and celebration in Tel Aviv. The night united creators, volunteers, and donors to raise morale and support for soldiers on the frontlines.
The bigger story:
By blending joy, tradition, and cause, we created an evening that did more than celebrate — it mobilized. With light and music, we turned content into comfort and presence into impact.
SHILOH WINERY AND ONE ISRAEL FUND INFLUENCER EVENT
Why we did it:
We wanted to shine a light on the communities in Yehuda and Shomron — often misrepresented or ignored. At the same time, we also wanted to give back to our creators by offering them a meaningful, inspiring evening to connect and recharge.
What we accomplished:
We partnered with One Israel Fund to host an exclusive influencer event at Shiloh Winery, where participants heard directly from both One Israel Fund staff and fellow creators. The evening offered a meaningful opportunity to learn about a region of Israel that many in the Diaspora are unfamiliar with — and that is eager to welcome more visitors. It was also a moment to honor and support our dedicated advocates who have been using their platforms to stand with Israel since the start of the war. Together, we created powerful, values-driven content that bridged emotional and geographical divides between Israel and the Diaspora — all the while celebrating the creators who continue to show up and speak out.
The bigger story:
Our Israel advocates fight so hard for us we decided it was our turn to support them and all their efforts. This was our opportunity to give back to those who have done so much for us and to say thank you.
FOA + NEFESH B’NEFESH – EMPOWERING ONLINE DEFENDERS OF ISRAEL
Why we did it:
The fight for truth online requires more than passion — it takes strategy, tools, and community. We wanted to create a space where creators could get all three.
What we accomplished:
Together with Fighting Online Antisemitism and Nefesh B’Nefesh, we hosted a closed-door influencer summit featuring Barak Herscovitz, the TikTok whistleblower. Attendees gained valuable insight into shadow banning, platform bias, and how to navigate censorship while continuing to amplify their voices. Beyond the education, it was also a much-needed space for connection — a chance for creators to network, collaborate, and remember they’re not alone in this fight. In a world where advocacy can often feel isolating, this gathering reminded our influencers that they’re part of a powerful, united community.
The bigger story:
This wasn’t just a conversation — it was training for a digital battlefield. We’re building a frontline of creators equipped to fight for truth, combat antisemitism, and stand strong for Israel online.
CONTENT ISRAEL
At the Content Israel 2024 conference, Barzel Media CEO Brian Spival spoke about the responsibility Israeli brands carry—not just to their bottom line, but to their people. In today’s global climate, he emphasized, it’s more important than ever for companies to stand proudly in their identity and show the world who they are. When brands embrace their Israeli heritage with confidence and clarity, they don’t just protect their employees’ dignity—they empower them. It sends a message that being Israeli is something to be proud of, not hidden. And in a time of rising antisemitism, Spival made it clear: silence is no longer an option for those who have the platform to lead.
MONTANA TUCKER HIGHLIGHTS THE COURAGE OF INJURED IDF SOLDIERS
Barzel Media partnered with Montana Tucker to produce a powerful video showcasing the resilience and courage of injured IDF soldiers. The campaign leveraged Montana's influence to amplify reach and emotional impact, with on-site production support provided by a dedicated videographer team. The result was a high-quality, deeply moving piece that resonated widely—garnering over 280K views, 11K likes, and 683 shares—highlighting the physical toll of service and the unbreakable spirit of those who serve.
CONTENT ISRAEL
At the Content Israel 2024 conference, Barzel Media CEO Brian Spival spoke about the responsibility Israeli brands carry—not just to their bottom line, but to their people. In today’s global climate, he emphasized, it’s more important than ever for companies to stand proudly in their identity and show the world who they are. When brands embrace their Israeli heritage with confidence and clarity, they don’t just protect their employees’ dignity—they empower them. It sends a message that being Israeli is something to be proud of, not hidden. And in a time of rising antisemitism, Spival made it clear: silence is no longer an option for those who have the platform to lead.
BRIAN SPIVAK’S COMMERCE AND CAUSE TOUR
Brian Spivak’s US tour brought his talk “Commerce and Cause: The Most Important Topic Nobody Is Talking About” to Jewish communities across the country, with events in Englewood, Venice, Newport Beach, Miami Beach, and Fort Lauderdale.
The tour included packed talks, private community dinners, a Shabbat event, and a special Storytellers night for young professionals and creators. At every stop, Brian delivered a clear and urgent message about Jewish strength, economic resilience, and the power of community.
The response was overwhelmingly positive, with hosts and attendees calling the talks impactful, energizing, and deeply needed. The tour strengthened networks, sparked new partnerships, and mobilized people to join the mission.
LIGHT UP TEL AVIV
Barzel Media co-hosted a Chanukah event with the Combat Antisemitism Movement, bringing together special guests Montana Tucker, Louay Al-Shareef, and a delegation of Muslim leaders. Alongside over 100 influencers, we came together to spread light and unity, while honoring the victims of the Bondi Beach shooting.
YONINA x LEKET ISRAEL | BASHANA HABAAH
Barzel Media produced a music video with Yonina for Leket Israel, filmed inside Leket’s logistics center. The video features a cover of the iconic Israeli song Bashana Habaah.
Filmed on location, the video captures volunteers in action, real moments, and the visible impact of Leket’s work. The setting itself became part of the story, turning an operational space into a meaningful and engaging backdrop.
This project demonstrates Barzel Media’s capability to create experiential, unique sponsorship marketing, where brands and organizations are integrated naturally into real environments, cultural moments, and authentic storytelling that audiences actually want to watch.
IEHL Content and Sponsorship
2026 was a landmark year for hockey, and Barzel Media was proud to partner with the IEHL at UBS Arena for the Jerusalem Capitals vs. Tel Aviv Club matchup. Our team led the creation of promotional social media content, live play-by-play coverage, and strategic digital campaigns surrounding the event. Most importantly, we played a key role in securing influencer partnerships and sponsorship opportunities that elevated the game’s visibility and reach. We were also proud to help bring on Leket Israel as the event’s main sponsor.
Jewish Agency and Misrad Aliyah Campaign
2026 has been a landmark year for Aliyah. In partnership with The Jewish Agency for Israel and Israel’s Ministry of Aliyah and Integration, Barzel Media developed and executed a successful influencer campaign focused on educating audiences about the financial and tax benefits available to new Olim. The campaign generated significant engagement, increased awareness around making Aliyah, and sparked strong interest among individuals and families considering a future move to Israel.
Information Operations
DRUZE ETHNIC CLEANSING AWARENESS CAMPAIGN
Barzel Media launched a targeted awareness campaign to expose the ethnic cleansing of the Druze community in southern Syria. Centered around the voice of Druze representative Mansur Ashkar, the campaign mobilizes Jewish, Christian, and human rights influencers to speak out against the atrocities. Through emotional storytelling, short-form content, and strategic messaging, we aim to counter false narratives, highlight the humanitarian crisis in Suwayda, and pressure global audiences and policymakers to act before it’s too late.
