Founder's Perspective

The real issue isn’t how we communicate — it’s the environment we’re communicating in. Every few months, someone says the same thing: “If only Israel had a better PR strategy.” If only we coordinated better. If only we got the facts right faster. If only we hired the right people. But none of that would fundamentally change anything. Because the problem isn’t Israel’s PR team. It’s the system they’re operating in. The System Is Rigged No matter what Israel does, the deck is s