🇮🇱 Israel Doesn’t Have a PR Problem. It Operates in a Broken System.

The real issue isn’t how we communicate — it’s the environment we’re communicating in.

Every few months, someone says the same thing:

“If only Israel had a better PR strategy.”

If only we coordinated better.

If only we got the facts right faster.

If only we hired the right people.

But none of that would fundamentally change anything.

Because the problem isn’t Israel’s PR team.

It’s the system they’re operating in.

The System Is Rigged

No matter what Israel does, the deck is stacked. The global ecosystem of media, brands, and social platforms isn’t built to reward truth. It’s built to reward popularity, trends, and outrage.

Creators who once spoke up for Israel have gone quiet. Not because they stopped caring — but because they risk losing their partnerships, their platforms, and their livelihoods if they keep talking.

That’s the trap. The very people who could help Israel win the narrative are being silenced — not by censorship, but by fear of financial loss.

We Don’t Need Better PR. We Need a New Ecosystem.

If Israel wants to win, it can’t just “do PR” better. It has to build around the system, not within it.

That means rebuilding an external ecosystem of creators, influencers, and brands who can tell the story freely — without damage to their careers.

A network not controlled by traditional institutions or public relations firms, but fueled by commerce.

Where brands that stand with Israel fund and empower creators simply by partnering with them — not by asking them to post about Israel, but by supporting them because they’re proudly pro-Israel.

Because the truth is simple:

“Israel doesn’t need better PR. It needs an ecosystem that lets people tell the truth without paying a price.”

The Path Forward

At Barzel Media, that’s exactly what we’re building — an Economic Iron Dome.

A system that protects creators and brands from financial backlash and gives them the support they need to keep showing up.

When creators know they won’t lose everything for standing up for Israel, they’ll do it again — louder, prouder, and more effectively than any PR agency ever could.

This isn’t about controlling the message. It’s about freeing it.

You don't have to imagine this world... its what we've built and have launched specific initiatives to accelerate this. But we need your help. 

Contact us below to get involved, or forward this to someone who needs to read it.