What We Learn From Waze CEO

As Uri Levine, the founder of Waze, said in one of the videos, “If a company will not have a spirit, it will not exist.”

What makes a company truly thrive isn’t just innovation, strategy, or funding. It’s spirit.

That spirit is the heartbeat of every successful brand. It’s what inspires employees to care, customers to connect, and communities to believe in your mission. Without it, even the best ideas lose momentum.

At Barzel Media, we see this every day through the creators and organizations we work with. The ones who lead with vision and values build movements, not just brands. Whether you’re a startup founder, a content creator, or a nonprofit leader, the same rule applies: people don’t just follow what you do, they follow why you do it.

So here’s this month’s tip:

Define your “why,” protect your company’s spirit, and let every decision—big or small—flow from that core. It’s not just good business. It’s the foundation for lasting impact.