Why work with Gishmak Herring
Jeremy is fearless and endlessly engaging, always thinking outside the box and asking insightful questions during interviews. He brings a young, vibrant energy that’s contagious, makes me laugh, and inspires creativity in everyone around him. Working with him is a joy-he’s curious, imaginative, and turns every project into something fun and dynamic.
Melissa Sussman
Influencers & Brand Manager
Gishmak Herring's Collaborations
with Barzel
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About Gishmak Herring
Gishmak Herring is a creative Jewish lifestyle brand and content platform founded and led by Jeremy Urbach (Instagram: @gishmak.herring), known for blending humor, culture, and community to “make Judaism cool again” through engaging content about Jewish life and traditions. It started during the COVID‑19 pandemic when Jeremy began sharing Jewish memes and herring review videos, and it has grown into a broader platform that uses humor and creative storytelling to connect with audiences on Jewish culture and identity. Through Instagram, YouTube, and other media, Gishmak Herring brings light-hearted and relatable perspectives on Jewish life while building community and conversation.