Why work with Noy Leyb
In working with Noy, I have seen firsthand how he approaches advocacy with integrity. He does not create content for clicks or controversy. He shares real moments and real lessons, from training and frontline reflections to the challenges of maintaining humanity under pressure. His storytelling is grounded, emotionally intelligent, and deeply human, making it easy for audiences to connect with the person behind the uniform. Today, Noy balances reservist duty with speaking and education, helping communities understand the realities of the conflict and the lived experience of those who serve. His voice has become a trusted bridge between the battlefield and global audiences seeking clarity, context, and a human perspective on one of the most consequential moments in recent history.
Melissa Sussman
Influencers & Brand Manager
Noy Leyb's Collaborations
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About Noy Leyb
Noy Leyb is a Canadian-born storyteller, educator, and advocate whose voice bridges the gap between lived military experience and public understanding. He has built a reputation for translating the realities of service, including the emotional, physical, and moral dimensions, into clear, honest, and relatable content that resonates far beyond Israel. What makes Noy especially compelling is his credibility. He served in the IDF as a lone soldier at 18, and after October 7th, 2023, he immediately returned from New York to rejoin his reserve unit. His perspective is not theoretical; it is rooted in the day-to-day life of a soldier and the difficult truths of wartime service.